After Effects plugin · C++
Chromatic Aberration
AE doesn’t have a reasonable chromatic aberration plugin, so I had one made.
Seven icons.
Every colourway.
The brief
Seven new topic icons for Dexi’s templates for teachers, school leaders and students. They had to slot into an icon family that already existed.
The idea
I started by designing the icons to match the existing family. When I was happy with the result, I let AI produce every approved colour pair and export them in three formats.
7icons
×
9variants
×
3formats
=
189files delivered
Process
By hand
7 icons, designed to fit the familyAI
Every colour pairAI
Export · SVG, PNG, PDFUnder the hood
AI: every colour pair of my seven icons, and the export. By hand: designing the icons and matching them to the existing family.
The first brochure
that ran out.
The brief
Free programme brochures for the libraries of Södertälje, handed out to visitors looking for an activity to join.
The idea
For years the brochures followed the same predictable template. I let myself be inspired instead: I generated very specific assets with AI and designed the covers by hand around them.
The result
We had to reprint halfway through the season, a first for the libraries.
Process
By hand
Concept + layoutAI
Specific assetsBy hand
Cover design + typeBy hand
Print productionUnder the hood
AI: generated the specific imagery stock couldn’t give me. By hand: concept, cover design, typography and print.
Not enough footage?
Make more.
The brief
A kickoff film for Alcro Studio, with only a handful of existing images and clips to build it from.
The idea
I generated the missing shots with AI in Alcro’s look, added an AI voice-over and cut it together so it plays as one film.
What AI made
VO · 00:18–00:24
Det börjar med en bild.
En känsla.
En idé som fastnar.
It starts with an image. A feeling. An idea that sticks.
Process
AI
Script + shot listAIBy hand
Images + videoAI
Voice-overBy hand
Edit, grade, soundUnder the hood
AI: the script, two video shots and the voice-over. By hand: selection, stock footage, edit, grade and sound.
Nord Eik,
sized for social.
The brief
Launch the Nord Eik kitchen across Sigdal’s social channels, with reels and carousels in several formats.
The idea
One visual system across reels and carousels. AI upscaled the source images so they could be adapted to every format and platform.
Reels · 9:16
Carousel · 1:1
Process
By hand
Visual systemAI
Upscaled source imagesBy hand
Reels + carouselsBy hand
Format variantsUnder the hood
AI: upscaled the source imagery so it held up in every format. By hand: the system, the layouts and every variant.
From quick draft
to final poster.
AI draft
The quick AI draft I started from, to test the direction.
Final poster
New layout and type, with the real event details and partner logos.
I use AI like a sketchbook, to test a direction quickly before I commit to it. After that it’s regular design work with type and hierarchy, getting a feel for what works and what doesn’t, and adding the real details, graphic elements and partner logos.
Process
AI
Quick draftBy hand
Layout + typeBy hand
Graphic elementsBy hand
Details + partner logosUnder the hood
AI: a first draft to test the direction. By hand: layout, type, details and the final artwork.
Tools I had built
to make more.
Claude skills
Prompt skills
Skills for writing better Nano Banana Pro and Seedance prompts.
Illustrator script
Swap Objects
An AI-written script: select two objects, run it, and they swap places.
DaVinci Resolve
Sync + timelines
Audio synced and timelines built before I start cutting.
KB-Whisper
Transcripts
Swedish transcripts as a head start for subtitles and edits.
Claude · scheduled
Trend report
Social trends summed up in my inbox every week.